Karl Pfister-Kraxner

Founder and CEO

Throughout my career I have been working for the world largest corporations and experienced the way of working and innovating. I did have the pleasure to also experience working in startups and have been collaborating with them for some years.

As I experienced both sides, the startup and the corporate, and the two couldn’t be more different. This is why we dedicate our knowledge, talents and capacity to start-ups with a strong desire to increase their business scale. Through our deep understanding of the engagement processes required by corporates, our substantial relationships with different major-industries players, and experience in the nuances of global cultural differences, we stand for optimal success.

With our strong global advisor network we operationally manage the access, process and expansion strategy between our start-ups and corporate relationships network.


Our Team




Harri Salomaa

Silicon Valley, USA

Experience: PFX Inc Startup CEO, HP Inc SW Executive, Ixonos Plc Mobile Terminals and SW Executive, Nokia Networks Business Line Executive, Nokia…

Uschi Joshua

San Francisco - Munich / US, Germany

Experience: German American Business Association, National Semiconductor, PalmSource, Yahoo / Sales & Business Development, Corporate Marketing Expertise: Technology, Digital, Internet/Content, M&A, Investor…

KyungChul KC Lee

Windsor UK/Europe/Korea

Experience: Senior Vice President, GfK | Head of Insights and Strategy, Samsung Europe HQ | Manager of Corporate Strategy Planning & Research,…

Jukka Riivari

United Arab Emirates, EMEA

Experience: Global management experience from Nokia and Fujitsu; Running several startups during last 15 years, solution sales, marketing, project/product business management, corporate…

Stefan Bohlin

Sweden - Nordics

Experience: Management consulting and advisory in the whole range from global corporates to local start-up. Leading transformation and change thru an authentic…

Gerald Reitmayr

Vienna, Austria, Netherlands, UK, Switzerland

Experience: Partner and COO, techbold technology group AG; Vice President, Head of Sales Channels, Samsung Europe; Head of E-Business Europe, Sony Digital…

Klaus Seibold

Germany, DACH, EMEA

Experience: VP Sales and Head of Business Development – successfully finding lighthouse customers and establishing winning offer packages. Here are key functions:…

Kaloyan Ratchev

Austria, Bulgaria, CEE, DACH

Experience:  founding board member and advisor at several european startup associations and international innovation alliances. 15+ years agency experience; founder and partner…

Claudia Schmitt-Lühmann

Stuttgart, Germany

Experience: GfK New Biz Dev, IBM Global Business Consulting Services, Daimler AG Product Management Expertise: digital strategies & growth concepts, implementation, interim…

John Nikolaidis


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David MacKenzie

based in Singapore, Global reach

Experience: Global management experience from GSK, Adelphi International Research and most recently leading the global Health Industry Practice at GfK SE inititally…

Harri Lahdensuo

Seattle Area, USA

Experience: GfK market & consumer insights, NOKIA Go-to-market, two successful startup exits. / International business and mobile technology. leading key sales, marketing,…

Elisabeth Plattensteiner

Vienna, Austria/DACH, EMEA

Experience: CEO Purpur Media I Managing director OMD Austria I Media & Marketing business Executive, Hutchison 3G Expertise: full stack marketing &…

Anette Bendzko

Seattle, US / Global

Experience: Market Research and Consulting; Global Key Account Management in US, Europe, Eurasia; Global Sales Management Executive ; Change Management; Most of…

Paul Ghent

Windsor, UK / Europe

Experience: senior vice president, gfk | vp emea, palm inc | executive director uk/ireland, htc | head of global operators, samsung mobile…

Jouni Suoranta

Finland, Nordics, Europe

Experience: Senior roles in business development, sales development, product marketing and partner development. Business experience from Europe, North America, South-East Asia, Middle…

Rodrigo Borda


Experience: Managing Director Gfk in Peru; commercial manager at several retailers like Ripley (department store) and Plaza Vea (Hypermarket). Retail Consultant in…

Birgit Kleinhans

Frankfurt. Germany / Europe

Experience: Marketing & communication for global leading companies as GfK, Accenture, Lufthansa and The Walt Disney Company – Marketing & Communication Advisor Expertise: Leadership,…

Dragan Zivkovic

Dublin, Ireland - Belgrade, Serbia / EMEA, Eurasia, SE Asia

Experience: Technology executive with over 25 years of international experience including general management/business development and advising startups on growth strategies. Transformational sales…

Frans Janssen

Chile - LATAM

Experience: regional Chief Commercial Officer GfK APAC & LATAM, Vice President Marketing LATAM Sony Expertise: multicultural Management, scalable business structures set-up

Adrian Sanger

London, UK

Experience: GfK member of ExCom, Nielsen, Kantar Millward Brown, Innovator in Shopper/ Digital, Behavioral Data, Strategy, Product Development, Go-to-market expert Industry expertise:…

Nalin Rohatgi

Chicago / US

Experience: Business & Market Development, Amazon Web Services, Microsoft, Nokia, HP – Connected Consumer Devices, Enterprise Mobility, IoT/M2M, Cloud Platform & Analytics,…