Karl Pfister-Kraxner

Founder and CEO

Throughout my career I have been working for the world largest corporations and experienced the way of working and innovating. I did have the pleasure to also experience working in startups and have been collaborating with them for some years.

Since 2010 my passion is to watch out for new technologies. My perspective on new technologies isnt that they have to be cool – NO – there has to be a major benefit and a commercial upgrade when using the technology.

As I experienced both sides, the startup and the corporate, and the two couldn’t be more different. This is why we dedicate our knowledge, talents and capacity support companies with the impact of new innovative technologies, materials, methods and processes to further increase their effectiveness and efficiency for the sake of expanding their competitive differentiation and to make them “Fit for Growth”

Our Team



Prasanna Srinivas

Bangalore, India, with reach into Europe

Prasanna is a consumer insights professional with about 15 years of experience, mostly in the Consumer Electronics / Technology space. Next to…

Emanuele Pizzatti

Zurich/Lugano-Switzerland, EMEA

Experience: Active professional in the VC industry with focus on early and growth companies around B2B technologies, Impact and MedTech sectors. Emanuele…

Romy Thureau

Israel, France & Global

Experience: Global Director Client Solutions and R&D Center Board Chairperson at GfK HQ, Automation Manage at Tower Semiconductor, Managing Director Software Design…

KyungChul KC Lee

Windsor UK/Europe/Korea

Experience: Senior Vice President, GfK | Head of Insights and Strategy, Samsung Europe HQ | Manager of Corporate Strategy Planning & Research,…

Uschi Joshua

San Francisco - Munich / US, Germany

Experience: German American Business Association, National Semiconductor, PalmSource, Yahoo / Sales & Business Development, Corporate Marketing Expertise: Technology, Digital, Internet/Content, M&A, Investor…

Gerald Reitmayr

Vienna, Austria, Netherlands, UK, Switzerland

Experience: Partner and COO, techbold technology group AG; Vice President, Head of Sales Channels, Samsung Europe; Head of E-Business Europe, Sony Digital…

Klaus Seibold

Germany, DACH, EMEA

Experience: VP Sales and Head of Business Development – successfully finding lighthouse customers and establishing winning offer packages. Here are key functions:…

Claudia Schmitt-Lühmann

Stuttgart, Germany

Experience: GfK New Biz Dev, IBM Global Business Consulting Services, Daimler AG Product Management Expertise: digital strategies & growth concepts, implementation, interim…

Kaloyan Ratchev

Austria, Bulgaria, CEE, DACH

Experience:  founding board member and advisor at several european startup associations and international innovation alliances. 15+ years agency experience; founder and partner…

Elisabeth Plattensteiner

Vienna, Austria/DACH, EMEA

Experience: CEO Purpur Media I Managing director OMD Austria I Media & Marketing business Executive, Hutchison 3G Expertise: full stack marketing &…

Anette Bendzko

Seattle, US / Global

Experience: Market Research and Consulting; Global Key Account Management in US, Europe, Eurasia; Global Sales Management Executive ; Change Management; Most of…

Rodrigo Borda


Experience: Managing Director Gfk in Peru; commercial manager at several retailers like Ripley (department store) and Plaza Vea (Hypermarket). Retail Consultant in…

Jukka Riivari

United Arab Emirates, EMEA

Experience: Global management experience from Nokia and Fujitsu; Running several startups during last 15 years, solution sales, marketing, project/product business management, corporate…

Stefan Bohlin

Sweden - Nordics

Experience: Management consulting and advisory in the whole range from global corporates to local start-up. Leading transformation and change thru an authentic…

John Nikolaidis


tb added

David MacKenzie

based in Singapore, Global reach

Experience: Global management experience from GSK, Adelphi International Research and most recently leading the global Health Industry Practice at GfK SE inititally…

Paul Ghent

Windsor, UK / Europe

Experience: senior vice president, gfk | vp emea, palm inc | executive director uk/ireland, htc | head of global operators, samsung mobile…

Jouni Suoranta

Finland, Nordics, Europe

Experience: Senior roles in business development, sales development, product marketing and partner development. Business experience from Europe, North America, South-East Asia, Middle…

Harri Lahdensuo

Seattle Area, USA

Experience: GfK market & consumer insights, NOKIA Go-to-market, two successful startup exits. / International business and mobile technology. leading key sales, marketing,…

Birgit Kleinhans

Frankfurt. Germany / Europe

Experience: Marketing & communication for global leading companies as GfK, Accenture, Lufthansa and The Walt Disney Company – Marketing & Communication Advisor Expertise: Leadership,…

Dragan Zivkovic

Dublin, Ireland - Belgrade, Serbia / EMEA, Eurasia, SE Asia

Experience: Technology executive with over 25 years of international experience including general management/business development and advising startups on growth strategies. Transformational sales…

Frans Janssen

Chile - LATAM

Experience: regional Chief Commercial Officer GfK APAC & LATAM, Vice President Marketing LATAM Sony Expertise: multicultural Management, scalable business structures set-up

Adrian Sanger

London, UK

Experience: GfK member of ExCom, Nielsen, Kantar Millward Brown, Innovator in Shopper/ Digital, Behavioral Data, Strategy, Product Development, Go-to-market expert Industry expertise:…

Nalin Rohatgi

Chicago / US

Experience: Business & Market Development, Amazon Web Services, Microsoft, Nokia, HP – Connected Consumer Devices, Enterprise Mobility, IoT/M2M, Cloud Platform & Analytics,…