What is it about?
The technology uses sophisticated cognitive-behavioural science and powerful algorithms to decode and predict user behaviour. With a detailed analysis of individual user needs, any digital product can now be hyper-personalized as if it were custom-made for each user.
Companies are constrained by their overreliance on big data to gain insights into users. An astonishing amount of available data is far too broad, inaccurate and irrelevant to effectively interpret users. As a result, brands are misdirecting their efforts, wasting resources and missing crucial opportunities to convert users into loyal, engaged devotees.
Example of addressable Industries are Insurance, Banking, HR-Solution & Recruiting, Health, e-Commerce and any business having a large customer base to interact with.
Our startups pioneering technology generates detailed psychological insights into individual users at scale and within minutes, and analyses daily evolving behaviour without requiring manual input from the users themselves. Our technology offers a meaningful look at the real human being behind the screen, rather than analysing them as part of a broad segment. INFI present you the most effective way and time to interact with each user according to their individual personality and evolving mood, and how to customize the experience they really crave.